About Us

Fresh Food Concepts is a mid-sized manufacturer and distributor of refrigerated fresh products sold across the United States and Canada in primarily grocery, club and mass merchant venues.

FFC maintains an innovative all-natural product portfolio that satisfies consumers' constantly evolving tastes. You will find our products in the refrigerated dairy and deli categories. The company is known for producing high quality, innovative products with a focus on food safety and outstanding customer service. FFC is highly regarded for its flexible and evolving product offering designed to keep the lineup fresh and relevant across four platforms.

The company has a rich heritage in refrigerated foods starting with a secret, homemade salsa recipe made by a family in Mexico and brought to the U.S. in 1965. This original Rojo's Salsa grew by word of mouth until 1985 when the company was officially formed. All of FFC's products are produced in our state of the art facility in Buena Park, California.

The company offers both branded and private label products. Our brands include: Fresh Food Concepts, Rojo's, Sassi Fresh and San Francisco Foods Company.