About Us
Fresh Food Concepts is a mid-sized manufacturer and distributor of refrigerated fresh products sold across the United States and Canada in primarily grocery, club and mass merchant venues.
FFC maintains an innovative all-natural product portfolio that satisfies consumers’ constantly evolving tastes. In the refrigerated dairy and deli categories in which FFC competes, the company is known for producing high quality, innovative products with a focus on safety and outstanding customer service. FFC is highly regarded for its flexible and evolving product offering designed to keep the lineup fresh and relevant.
FFC currently offers over two hundred and fifty items across twelve refrigerated categories including:
- Salsa
- Mexican Style Layered Dips
- Mediterranean and Italian Style Layered Dips
- Seafood Salads and Dips
- Mayonnaise, Sour Cream, Yogurt and Cream Cheese Dips
- Hummus and Tuscan Bean Dips
- Microwaveable Fresh Pasta Side Dishes and Meals
- Bean, Pasta and Coleslaw Salads
- Vegetarian Salads
- Microwaveable Entrees
- Layered Desserts
- Meal Maker Ingredients, Toppings and Dressings
The company has a rich heritage in refrigerated foods starting with a secret, homemade salsa recipe made by a family in Mexico and brought to the U.S. in 1965. This original Rojo’s Salsa grew by word of mouth until 1985 when the company was officially formed. The company was incorporated in 1992 under the Senor Felix Gourmet Food Company. Senor Felix was acquired by Swander Pace Capital, a private equity firm, in 1998. Four years later, SPC acquired Chilay Foods and Itella Foods and combined the three companies into a new entity, Fresh Food Concepts. All of FFC’s products are produced in our state of the art facility in Buena Park, California.
The company offers both branded and private label products. Our brands include: Fresh Food Concepts, Rojo’s, San Francisco, De La Casa, Rio de Oro, Casa De Rosas, Delicioso, Pacific Pier, Puerto Nuevo and Senior Felix.